Hello|مرحبا|Hallo
We are
Pragmatic solutions
with Dutch efficiency
Welcome to ABC, where we tackle your (international) digital and marketing-communications challenges with a no-nonsense, results-driven approach inspired by Dutch pragmatism.
Founded by individuals who are not your typical suits, but rather hands-on professionals with a wealth of worldwide industry experience.

How we can help you
In-house Project Services
We provide personalized tailored services to tackle your project challenges together. From handling phases within a project with expert support, to handling the whole project.
With the help with our international partners we are ready to tackle every challenge you might have.
Experienced Leadership
We are hands-on professionals with extensive international industry experience and Dutch pragmatism. We can be part of your internal team leadership. From mentoring to filling a gap in your organization.
How we can help you
Experienced Leadership
Experienced Leadership
We are hands-on professionals with extensive international industry experience and Dutch pragmatism. We can be part of your internal team leadership. From mentoring to filling a gap in your organization.
In-house Project Services
In-house Project services
We provide personalized tailored services to tackle your project challenges together. From handling phases within a project with expert support, to handling the whole project.
With the help with our international partners we are ready to tackle every challenge you might have.
Proven track record
With a proven track record of working with renowned entities in Saudi Arabia such as NEOM, the Strategic Management Office (Platform 2030), Qiddiya, G20 KSA, and the Ministry of Tourism, we have accumulated extensive experience in delivering successful outcomes.
Our portfolio showcases a diverse range of completed projects, spanning from website development and commercial productions to engaging social media campaigns, all meticulously crafted to appeal to a wide array of international audiences.
Food for thought
How Dutch pragmatism could be a strong asset
Let's start with a confession: we are big believers in doing what works. That might sound obvious, but it’s surprisingly rare, especially in international business, where big ideas often get tangled in even bigger egos. That’s where Dutch pragmatism comes in....
The strategic power of RFPs
In today's business landscape, organizations are constantly seeking ways to optimize their vendor selection and procurement processes. At ABC Group, we've witnessed firsthand how a structured Request for Proposal (RFP) can transform the way organizations approach...
Why AI will not take over creative work in advertising
In the world of advertising things can change rapidly. Lately, AI seems to be the buzzword all around the world and has sparked debate whether it will take over the role of creatives in the creative industry. The question I have is: will AI eventually replace the...